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Super Bowl 2026: The ads that defined this year’s big game
The Seattle Seahawks are Super Bowl 60 champions, defeating the New England Patriots on Sunday from Levi's Stadium in Santa Clara, California — home of the NFL's San Francisco 49ers.
This year the game was broadcast on NBC and simulcast on its streaming service Peacock, with the typically lucrative slate of commercials. NBC sold out of ad inventory for the game at an average of $8 million per 30-second spot, CNBC previously reported. As many as 10 ad slots sold for more than $10 million each.
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